Mission
Advance responsible behavioral design through education that values informed consent, counterfactual thinking, and clear reporting. We teach skills to improve services without exploiting vulnerabilities.
Explore coursesWhy we built Silverbridge Institute
We began with a simple question: how do we bring scientific rigor to everyday decisions without crossing ethical lines? Silverbridge Institute exists to bridge research and practice with humility, transparency, and measurable impact.
Values
- Respect for autonomy and diverse contexts.
- Evidence over opinion; replication over novelty.
- Clarity over complexity; accessibility over jargon.
Our journey
Early pilots with public service teams
We tested low-friction forms and clarity-first messaging in city benefits and clinic reminders.
Curriculum built with peer review
Courses undergo internal and external review for accuracy and ethical clarity.
Community of practitioners
Learners share case studies and counterexamples to avoid overfitting ideas to outcomes.
Team
Dr. Mira Linton
Research Director — Field experiments, healthcare access, methods integrity.
Samir Ortega
Lead Practitioner — Product trials, onboarding frictions, transparency-first defaults.
Evelyn Cho
Learning Designer — Accessible pedagogy, scaffolded outcomes, ethical simulations.
Ethical pledge
We avoid dark patterns, coercive consent, and misleading frames. We disclose trade-offs and uncertainty in plain language.
Patterns we refuse to use
- False scarcity or countdown timers for education.
- Default opt-ins for unrelated communications.
- Hidden fees or post-commitment surprises.